Reports of Apple's Demise Are Largely Exaggerated

This article is by Robin Headlee, VP, Millward Brown Optimor. Speculation about Apple running out of juice - with its focus on small changes to big products and a perceived lack of innovation - continue to circulate and unsettle investors. However, Apple's steady and continued growth in brand value cannot be ignored. In fact, Apple is the top-ranked technology brand in terms of brand value increase since the 2006 inception of the BrandZ Top 100 Most Valuable Global Brands study. Apple's brand va...