Over the past decade, legal battles against keyword advertising have been waged across multiple battlegrounds. Trademark owners have fought in court--both in high-stakes lawsuits against Google ($GOOG) and in low-value disputes against competitors. Trademark owners have also taken the issue to the legislatures, most notably the Utah legislature's three separate attempts to regulate keyword advertising. Occasionally, the battles crop up in more obscure venues. For example, in 2008, the American B...
Over the past decade, legal battles against keyword advertising have been waged across multiple battlegrounds. Trademark owners have fought in court--both in high-stakes lawsuits against Google ($GOOG) and in low-value disputes against competitors. Trademark owners have also taken the issue to the legislatures, most notably the Utah legislature's three separate attempts to regulate keyword advertising. Occasionally, the battles crop up in more obscure venues. For example, in 2008, the American B...
Share this Article
Recommended