Why So Many Beer Bottles Suddenly Look So Different

You'd know a can of Budweiser anywhere. Like many other major brands, whether it's Coca-Cola, M&Ms, or BMW, Bud's red and white packaging is instantly recognizable. It's familiar, it's safe, and it's universally likeable. But recently Budweiser, along with several other ubiquitous beer makers including Miller Lite, Heineken, and Sam Adams, have made major changes to their iconic packaging. Here's why.