The Tragic, Crazed Emails of a Startup Cheerleader

You don't know Roger Dickey's name, but you know his creation: Mafia Wars, that incredibly popular, spammy hybrid of virus and videogame once played by millions, that polluted your Facebook feed some years back. Now, he's got a new project on the way--a vague "dating coach" service--and it's already annoying people: its own employees.