IBM's Watson Is Bringing "Cognitive Computing" to Customer Service

It will be powering smartphone apps by the end of the year too. IBM's Watson computing platform made a name for itself on Jeopardy, but its incremental roll-out into the real world has been no less impressive. It has worked in finance at Citi helping to assess risk and at Memorial Sloan-Kettering Cancer Center sifting through medical cases and data to help oncologists make the right diagnoses. Now the supercomputer is rolling out to the masses as a computerized customer service agent designed sp...