As the world watched golf pro Adam Scott button up his newly awarded green jacket to become the first ever Australian to win The Masters in its 77th year, one couldn't help but notice the subtle UNIQLO embroidery peeking out from behind his notched lapel. Some would attribute this unusual endorsement as well as UNIQLO's partnership with number 1 ranked tennis player Novak Djokovic as a calculated brand awareness campaign in an alternative market. Especially when one considers the Japanese retail...
As the world watched golf pro Adam Scott button up his newly awarded green jacket to become the first ever Australian to win The Masters in its 77th year, one couldn't help but notice the subtle UNIQLO embroidery peeking out from behind his notched lapel. Some would attribute this unusual endorsement as well as UNIQLO's partnership with number 1 ranked tennis player Novak Djokovic as a calculated brand awareness campaign in an alternative market. Especially when one considers the Japanese retail...
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