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Abercrombie Isn't Alone: A Look at Other Brands That Have Shunned Consumer Segments While Abercrombie and Fitch's unapologetic snub of the full-figured set and exclusive courtship of "cool, good looking" shoppers, in the words of CEO Mike Jeffries, set off a firestorm of indignation among consumers and media alike, marketers have caught heat for excluding entire groups of people for decades.
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