Introducing Points -The World's Most Intelligent Street Sign

Brooklyn-based creative agency Breakfast spawned out of the desire to create value-driven products that harnesses information from the web to in turn change how people interact with the surrounding world. Its latest creation Points - an intelligent street sign - is without a doubt a culmination of said ethos. At first Points resembles a traditional three-armed street sign, pointing towards a nearby destination. It's when the arms begin to rotate around towards new directions and the text begins ...