Will Anyone Outside of Miami Root for the Heat?

The NBA Finals kicked off this week with a San Antonio Spurs victory over the Miami Heat. Much to the consternation of the NBA League office and television networks and advertisers, teams from two less than major markets are involved. Miami is the 16th largest media market and San Antonio is the 37th. It shapes up as a battle of two contrasting basketball approaches and cultures. In one corner are the well-run, well-coached, team-oriented San Antonio Spurs who represent everything that basketbal...