Mobile gaming may still be a very hot ticket, but with the recent news from companies like Zynga and Tapjoy of closures an difficulty, it does seem to have become a more difficult landscape. With the costs of user acquisition continuing and a sense that perhaps the customer is not as blind as before, the question of whether mobile gaming has peaked is important to consider. Are we at the top yet?
Mobile gaming may still be a very hot ticket, but with the recent news from companies like Zynga and Tapjoy of closures an difficulty, it does seem to have become a more difficult landscape. With the costs of user acquisition continuing and a sense that perhaps the customer is not as blind as before, the question of whether mobile gaming has peaked is important to consider. Are we at the top yet?
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