An athlete today symbolizes a form of modern excellence; an iconic specialist that sets the standard for a given activity. Golf is a sport often undermined by popular notions of what it means to be 'athletic', but certain figures have played a role in reversing false perceptions. Nike Golf touches on this with their latest spot, featuring Tiger Woods in some tough, some heroic situations, comparing these to decisive moments in other types games. The spot is set to highlight Woods' TW'14 spike, w...
An athlete today symbolizes a form of modern excellence; an iconic specialist that sets the standard for a given activity. Golf is a sport often undermined by popular notions of what it means to be 'athletic', but certain figures have played a role in reversing false perceptions. Nike Golf touches on this with their latest spot, featuring Tiger Woods in some tough, some heroic situations, comparing these to decisive moments in other types games. The spot is set to highlight Woods' TW'14 spike, w...
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