Unruly Opens New York's First Social Video Lab To Show Firsthand Why Ads Go Viral

Advertisers will tell you that they can't predict exactly why a video will go viral online. It's typically not an exact science: you make the best content you can, try to capture the moment, and hope people share your work over social media until it takes off. At London-based Unruly Media, though, the goal is to make viral something you can precisely predict. The company launched a physical social video lab in New York on Tuesday on the promise that banging advertisers' heads together in a physi...