Investors eyeing a purchase of Estee Lauder Cos., Inc. (NYSE: EL) stock, but cautious about paying the going market price of $67.94/share, might benefit from considering selling puts among the alternative strategies at their disposal. One interesting put contract in particular, is the January 2015 put at the $52.50 strike, which has a bid at the time of this writing of $3.70. Collecting that bid as the premium represents a 7% return against the $52.50 commitment, or a 4.4% annualized rate of ret...
Investors eyeing a purchase of Estee Lauder Cos., Inc. (NYSE: EL) stock, but cautious about paying the going market price of $67.94/share, might benefit from considering selling puts among the alternative strategies at their disposal. One interesting put contract in particular, is the January 2015 put at the $52.50 strike, which has a bid at the time of this writing of $3.70. Collecting that bid as the premium represents a 7% return against the $52.50 commitment, or a 4.4% annualized rate of ret...
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