A public housing estate in South London is an unlikely place to be swarmed by streetwear heads, the type that brand managers don't understand and would like to hide away. But these young men show resilience about their existence when they speak of their disregard for the brand that will not embrace them despite their loyalty. "I don't think they look at us like we are really representing them but this isn't about the brand, this is about us," one member of the gang said. Most gangs wear distinct...
A public housing estate in South London is an unlikely place to be swarmed by streetwear heads, the type that brand managers don't understand and would like to hide away. But these young men show resilience about their existence when they speak of their disregard for the brand that will not embrace them despite their loyalty. "I don't think they look at us like we are really representing them but this isn't about the brand, this is about us," one member of the gang said. Most gangs wear distinct...
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