Optimizely Explains How It Boosted SimCity Pre-Order Revenue

Here's an example of a company using Optimizely's A/B testing tools for a high-profile game launch. The startup, which recently raised a $28 million Series A, is releasing a case study today about how Electronic Arts used Optimizely to boost preorders for the new version of SimCity. Prior to the SimCity launch (and before all of that launch's attendant problems) EA division Maxis was trying to drive online pre-orders by offering a discount, and it was promoting the deal in a large banner on the ...