Canadian Chain Boston Pizza Debuts Offensive 'Ribnecks' Ad Campaign

What better way for a restaurant chain to promote a new menu than by lampooning Southerners? Speaking of offensive things, the British Columbia–based Boston Pizza chain has taken to promoting its new ribs with a TV ad campaign featuring the "Ribnecks," a group of delightful rednecks who live "down South" amid squalor and egregious stereotypes. The stock characters are all here: the fat, androgynous redneck sitting on the sofa that's inexplicably been set up outdoors; the stoic dude playing a g...