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Nike's Got the Balls To Try and Revolutionize Soccer Again After the design of Adidas' soccer ball at the 2006 World Cup was found to actually be unstable and unpredictable at higher speeds, Nike has capitalized on the company's mistake to secure a stronger foothold in the world's most-watched sport. And its latest creation, a ball called the Incite, has already been adopted by leagues around the world, including the Barclays Premier League in England, and the Serie A in Italy.
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