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Macy's 4th Of July Fireworks Spectacular Dominates The Ratings The 4th of July is not a popular evening for television. People are busy picnicking or barbecuing, swimming and going to fireworks shows. If none of those activities are available, people are often busy taking a day off to relax or produce their own fireworks shows. There are a slew of other activities people may engage in for the holiday celebrating the birth of our great nation, but TV isn't really a big one, as evidenced by last night's ratings.
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