Electrolux is making its first foray into content marketing--the first such move in its category--with the launch of online lifestyle magazine, LiveLoveLux, next week. The move comes with new ads for the high-end appliance brand: TV spots, from DDB New York, break July 15 and will again feature celebrity spokesperson Kelly Ripa.
Electrolux is making its first foray into content marketing--the first such move in its category--with the launch of online lifestyle magazine, LiveLoveLux, next week. The move comes with new ads for the high-end appliance brand: TV spots, from DDB New York, break July 15 and will again feature celebrity spokesperson Kelly Ripa.
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