The buy-up is a strategic move for Enterprise, as it offers an opportunity to reach a younger demographic. Zimride is a peer-to-peer matching service that is most popular with college students.
Car rental giant Enterprise acquires Lyft's Zimride ride-sharing service
Venture Beat - 12 Jul 2013 23:28
The buy-up is a strategic move for Enterprise, as it offers an opportunity to reach a younger demographic. Zimride is a peer-to-peer matching service that is most popular with college students.
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