Apple reportedly pitching ad skipping technology to cable companies

Tim Stevens, forever known as a bearded legend and a dignified gentleman in the realm of Engadget, once placed a small sum of money into a charity bet with Gene Munster. At question, as you'll likely surmise, was whether or not Apple would reinvent television before the end of the year. The outfit's CEO has since upgraded the Apple TV from a hobby to an "area of intense interest," and it seems that discussions are indeed in the works. Jessica Lessin, formerly of Wall Street Journal fame, has bee...