Hypebeast -
22 Jul 2013 17:15

Think denim and it's unlikely that Tuscany, Italy is the first place that springs to mind. That may soon change with the recent resurgence of Roy Roger's, a Campi Bisenzio-headquartered label that has been creating American-inspired jeans and garments since 1949. Essentially Italy's first denim brand, Roy Roger's presents its "Rugged" collection for 2013-2014, a range inspired by "the American college world of the '50s." The brand has gradually expanded its offerings this season to include pure ...
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