LinkedIn Introduces Sponsored Updates for Companies

LinkedIn is taking another page from the playbooks of Facebook and Twitter with its latest ad product. LinkedIn introduced Sponsored Updates on Tuesday, which will let the more than 3 million companies on the social network pay to promote updates to a broader audience, rather than just to those users who already follow them. See also: 6 Ways to Spring Clean Your LinkedIn Profile "With Sponsored Updates, marketers will be able to distribute this content directly to relevant professionals in a pla...