Mozilla experiments with content personalization based on your interests

Mozilla is known for its staunch support of its users' privacy, but that isn't stopping the team from exploring options for personalizing the web. In a blog post today, Justin Scott, Mozilla Labs' product manager, discussed the possibility of incorporating your browser activity into an API that allows sites to prioritize their content based on your interests. For example, if you spend a lot of time looking up baseball scores, publishers could push related articles to the forefront just for you. ...