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The Secret to Burberry's Success

Fashionologie - 30 Jul 2013 22:35
The Secret to Burberry's Success What vital source does Burberry CEO Angela Ahrendts credit for the British label's success? Energy. And we're not talking about the kind that powers your lightbulb or fuels the new electric BMW! In addressing the challenge of keeping pace in the rapidly changing digital landscape, Ahrendts writes, "How can we respond? The answer might be surprisingly simple. A powerful force we're all born with - Energy." Describing the force as an "emotional electricity," that powers and connects people to achi...
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