Motorola details Moto Maker, the website you'll use to build Moto X (video)

In looking for a way to differentiate its Moto X in a market saturated with mid-range smartphones, Motorola opted to offer unique customization options, with the phone assembled to order at a facility in Fort Worth, Texas. You can pick from a handful of backplate colors, such as Turquoise or Royal Blue, along with accents around the camera lens and volume rocker -- think of it as a ColorWare coating, but applied at the factory. You'll make your picks on Moto Maker, a site dedicated to outfitting...