Hypebeast -
2 Aug 2013 19:45

Based in New York City, Suigeneric is a young brand that specializes in producing waxed cotton watch straps - the first to do so in the industry. Its aim is to provide a unique perspective by creating sui generis interpretations of generic objects around us with an uncompromising commitment to quality. Applying fresh patterns on premium cotton canvas, each strap is carefully hand sewn and hand waxed, thus making every piece unique from one another. Its first run of straps includes patterns inspi...
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