Wild at Heart: Juicy Couture Launches Fall Campaign With Facebook Flair

There are ads, and then there are multitiered digital experiences. Juicy Couture's digital campaign for Fall 2013 features traditional still shots, but it's centered around a new online destination for women who are bold, courageous, and of course, stylish. Called Wild at Heart, the social media hub is integrated into Juicy Couture's Facebook page. It includes shoppable videos and collections inspired by its partners Kelly Framel, who's known online as The Glamourai; model and DJ Alexandra Richa...