Big data is new and ?ginormous? and scary ?very, very scary. No, wait. Big data is just another name for the same old data marketers have always used, and it?s not all that big, and it?s something we should be embracing, not fearing. No, hold on. That?s not it, either. What I meant to say is that big data is as powerful as a tsunami, but it?s a deluge that can be controlled . . . in a positive way, to provide business insights and value. Yes, that?s right, isn?t it?
Big data is new and ?ginormous? and scary ?very, very scary. No, wait. Big data is just another name for the same old data marketers have always used, and it?s not all that big, and it?s something we should be embracing, not fearing. No, hold on. That?s not it, either. What I meant to say is that big data is as powerful as a tsunami, but it?s a deluge that can be controlled . . . in a positive way, to provide business insights and value. Yes, that?s right, isn?t it?
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