This September, Apple's expected to flip the switch on iTunes Radio, the music service announced at WWDC in June. But how exactly will Cupertino fund its pricey new streaming venture? Ads, and lots of them -- according to AdAge, Apple will serve up an audio advertisement every 15 minutes, while video ads will play every hour, and only at times that users are likely to be looking at the display, such as right after hitting play or jumping to a new song. McDonald's, Nissan, Pepsi and Procter & Gam...
iTunes Radio launches next month with audio ads every 15 minutes, video once an hour
Engadget - 20 Aug 2013 20:53
This September, Apple's expected to flip the switch on iTunes Radio, the music service announced at WWDC in June. But how exactly will Cupertino fund its pricey new streaming venture? Ads, and lots of them -- according to AdAge, Apple will serve up an audio advertisement every 15 minutes, while video ads will play every hour, and only at times that users are likely to be looking at the display, such as right after hitting play or jumping to a new song. McDonald's, Nissan, Pepsi and Procter & Gam...
Share this Article
Recommended