For two years, Nissan has enjoyed muscling other automakers aside for the attention of college-football fans with its multi-dimensional "Heisman House" campaign. And this fall for its third year, the brand has added a potent new weapon: broader involvement with partner ESPN.
For two years, Nissan has enjoyed muscling other automakers aside for the attention of college-football fans with its multi-dimensional "Heisman House" campaign. And this fall for its third year, the brand has added a potent new weapon: broader involvement with partner ESPN.
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