Once again this week I was asked by a colleague why they should care about Google+. This is a person who regularly publishes content, already has a full plate and wanted to be convinced why she should take up another social network. A scenario that's all too familiar with many people I come in contact with. To expedite the conversation, I have one simple response that will make setting up your Google+ page worth your time: Google Authorship.
Once again this week I was asked by a colleague why they should care about Google+. This is a person who regularly publishes content, already has a full plate and wanted to be convinced why she should take up another social network. A scenario that's all too familiar with many people I come in contact with. To expedite the conversation, I have one simple response that will make setting up your Google+ page worth your time: Google Authorship.
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