?The third place? isn?t a proprietary concept. Starbucks has an ?early mover? advantage to sustain its popularity. But others are catching up, with their own versions of the concept. It?s up to consumers to decide which company has the best version. Nonetheless, the market is beginning to get crowded. That?s where Starbucks? challenge is.
?The third place? isn?t a proprietary concept. Starbucks has an ?early mover? advantage to sustain its popularity. But others are catching up, with their own versions of the concept. It?s up to consumers to decide which company has the best version. Nonetheless, the market is beginning to get crowded. That?s where Starbucks? challenge is.
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