Writing a book is good business, says Erika Andersen. This month, the New York Times hardcover business bestsellers list again revealed just how much business a good book can bring: Sheryl Sandberg?s supernatant ?Lean In from which she?s built a lean in community, Walter Isaacson?s sensational biography of Steve Jobs which landed Isaacson on Times ?The World?s 100 Most Influential People: 2012? list, and Timothy Ferris? inscrutable ?4-Hour Workweek,? which catapulted him to the top as a leading ...
Writing a book is good business, says Erika Andersen. This month, the New York Times hardcover business bestsellers list again revealed just how much business a good book can bring: Sheryl Sandberg?s supernatant ?Lean In from which she?s built a lean in community, Walter Isaacson?s sensational biography of Steve Jobs which landed Isaacson on Times ?The World?s 100 Most Influential People: 2012? list, and Timothy Ferris? inscrutable ?4-Hour Workweek,? which catapulted him to the top as a leading ...
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