Big Data Is Not Just For Big Business

I was asked a couple of weeks ago to present to a group on Big Data. The target audience was C-level executives in the SME (Small and Medium-sized Enterprise) arena. Now in Ireland, this is a very different scale than that of the U.S. or larger European countries. Maximum size here for SME would be 250 employees; however, Ireland is the EU headquarters for the majority of the top 10 global tech companies. It?s important for these organisations to understand that Big Data is not restricted to lar...