Data-Driven Marketing Step One: Get Smart, Get Strategic

?How should we get started?? I?m asked that question all the time. It?s clear that by now, most marketers recognize the link between data-driven marketing and business value. But many remain stumped about how to actually begin putting data-driven marketing to work. ?What should we do first?? ?Is there a right way? A wrong way? A best way?? Over the next few weeks, I?ll walk you through my five-step plan around big data marketing. I?ll break it down and show you how your company can really dig in...