NC State develops personalized web search without the usual server strain

The notion of personalized, contextually aware search is nothing new, but it can put a tremendous strain on servers by asking for a lot of data at once. NC State has developed a search technique that could ease that burden. Its code prioritizes results based solely on the "ambient query context," or the concepts related to a person's recent search history. Look for politicians, for example, and a search for Ford is more likely to bring up Gerald Ford than the car company. By focusing on just a f...