Captain Zantac To The Rescue! Animated Mascots Return To Promote Heartburn Relief

The recent launch of Captain Zantac as the new face of Boehringer Ingelheim Consumer Health Care's Zantac brand, marks the return of animated mascots for promoting Pharma products, after Speedy Alka-Seltzer, the famous animated Hollywood-like character representing Alka Seltzer was retired in 1964.