Pepsi Wants Scent Capsules So Its Bottles Don't Smell Like Plastic

Cracking open a cold bottle of Pepsi, only to be hit by the smells of the chemicals in the plastic container instead of the cola, can ruin the experience. And for a company that's perpetually been a runner up in the Cola Wars, finding new ways to gain traction with consumers is vitally important. So through a patent application, PepsiCo has revealed a unique aroma delivery system that ensures the first thing you smell is always the product.