Forbes -
29 Sep 2013 15:51

When journalists need a quote for an article, it is unlikely that they look for the unreliable source over the credible or the fraud rather than the authentic expert. The same goes for consumers. A company without a reputation of dependable, quality products or services won't win their business. The main idea: Your company needs to be seen as the expert. And one way to do this is to utilize the knowledge of your leadership team to create thought leaders in your industry.
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