A Vision Unfulfilled: Reflections On The Death Of TheHeart.Org (1999-2013)

On Friday, September 20 the cardiology website TheHeart.Org died. It lost its separate and unique identity and became a part of Medscape (which is owned by WebMD). I played a part in the founding and development of TheHeart.Org (THO) and I mourn its loss. What follows is some of that story and why I think the loss of THO is sad.