How Sports Fans Engage With Social Media

Social media plays a larger role than ever in the lives of sports fans around the worldYouTube is an endless source of video highlights and bloopersTwitter is a gigantic news wire. And Facebook is a place for trash talk with friends But, beyond anecdotal evidence, it can be hard to parse just how many fans use which networks and where the greatest opportunities for marketers areCatalyst PR, recently acquired by sports marketing titan IMG, is the latest to take a stab at quantifying where sports ...