Nielsen To Use Twitter To Try To Make Ratings Less Wrong

The Voice Loves Twitter A Nielsen rating, the monopolistic measure of how many people watch a show and its ads, is probably the single most important number in deciding whether a show is successful (and, in turn, whether it stays on the air). It's also, as this article shows, wildly behind the times and mostly inaccurate. The company has attracted significant criticism in recent years because it does not really show how many people actually watch a show, and today it rolled out a new effort to u...