Video: Reckitt Benckiser CMO Laurent Faracci On Agility, 'Power Markets' And 'Healthing'

Reckitt Benckiser is a global consumer goods company selling health, hygiene and home products--including such well-known brands as Lysol, Clearasil, Vanish, Woolite, Airwick, Delsym and Cepacol. Laurent Faracci is the company's U.S. CMO, and he came in recently to talk about the company's growth agenda and marketing moves; it recently launched a search for a media agency to handle a $1.8 billion global account and has done much testing of social media, notably Facebook.