Ryan Burns, model and face of Zegna's new men's fragrance Uomo, has worked with virtually every big-name designer imagineable, but the 35-year-old Californian calls himself a dime a dozen: "there's a million of us that look the same." He says he was tapped to star in the campaign not because of his rugged good looks, but because "I reminded Gildo Zegna of his son." His best styling tool is his hat, and when asked what shampoo he uses on his moneymaker—those trademark blonde locks—Burns put d...
Ryan Burns, model and face of Zegna's new men's fragrance Uomo, has worked with virtually every big-name designer imagineable, but the 35-year-old Californian calls himself a dime a dozen: "there's a million of us that look the same." He says he was tapped to star in the campaign not because of his rugged good looks, but because "I reminded Gildo Zegna of his son." His best styling tool is his hat, and when asked what shampoo he uses on his moneymaker—those trademark blonde locks—Burns put d...
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