Relentless.com Is A Secret Way You Can Get To Amazon.com

Just about all the proposed names for online giant Amazon.com never saw the light of day. These include Awake.com, Browse.com. And even Bookmall.com. Then there's Relentless.com. Jeff Bezos really liked that one, according to Brad Stone's new just-released tell-all on Amazon, "The Everything Store: Jeff Bezos and the Age of Amazon,". In fact, he liked it so much that Amazon's actually using it. "Friends suggested that it sounded a bit sinister," Stone writes. "But something about it must have ca...