The New Face Of Influence - Why Citizens And Brands Are About To Connect

For some time, celebrities have been leveraging their online influence to promote brands: a tweet about this car or that brand of jewelry can win them a lucrative payday. But it's been harder for "citizen influencers" - the regular people who have amassed significant online followings - to cash in. "It's a very opaque process right now," says Mark Fidelman, Forbes blogger and founder and CEO of Raynforest, a soon-to-launch virtual marketplace that seeks to connect companies and online influencer...