A Nobel Laureate's Advice For Entrepreneurs

When the 2013 Nobel Prize winners were announced this week, I was thrilled to see my parent's neighbor, Dr. Robert Shiller, on the list. Until now, Shiller was best known for his book "Irrational Exuberance (named for Fed Chairman Alan Greenspan's infamous 1996 use of that phrase to explain the alternately soaring and declining stock market) and predicting the housing market collapse. The joke in the neighborhood is that he used the proceeds from his book sales to irrationally buy his house! All...