The Five Must-Dos To Generate Media Buzz For Your Business

Recently, I did a presentation on making friends with the media for a roomful of startup founders and solo entrepreneurs. For them, the question wasn't how to craft the perfect pitch or how to newsjack or publicity hack in a way that doesn't end as poorly as this UNC-Chapel Hill student's attempt, but simply how to get started building relationships with journalists and what those initial rules of engagement were. How do you go from reading the newspaper to appearing in it? Here's what I told me...