Disney Stomps Time Warner, NBC Universal In 'Social Footprint' Study

As web publications cause circulation numbers for their print counterparts to dwindle and online platforms steal viewers from television broadcasts, content producers are scrambling to find ways to hold onto audiences. Suffice it to say that the internet has produced a wealth of opportunities for those creators even as it has replaced more conventional methods of keeping people entertained. But social media has become a crucial tool in maintaining interaction and engagement with users.